The challenge
Seven missions. Seven days. One small product, ready to sell.
Start Mission 1 free today. Each mission takes 30–90 minutes and ends with something you keep. The Challenge Pass unlocks missions 2–7, daily mission emails, AI Mission Checks and the AI Help Desk.
- Cohort starts Sunday, October 25
- Go at your own pace
- Opt-in Builder Board
Start Mission 1 free
We’ll email you a sign-in link — no password. Mission 1 unlocks immediately.
The missions
- 1
Choose a problemFree
A one-page brief: specific buyer, recurring problem, useful outcome.
AI: Checking your buyer sentence for specificity
- 2
Research the evidence
A research log of real questions, workarounds and buyer language.
AI: Summarising patterns and flagging anything unsourced
- 3
Scope a small version
An exact list of what v1 includes, and what it leaves out.
AI: Checking your scope is small enough to finish
- 4
Build it with AI
Your product drafted with tested prompts and quality-checked.
AI: Answering questions from the playbook, 24/7
- 5
Package the offer
Title, promise, cover, sales page, working checkout.
AI: Checking your promise sentence against the playbook’s pattern
- 6
Launch a real sales test
A real sales experiment in front of suitable buyers.
AI: Listing your product in the Launched Showcase
- 7
Learn and decide
A results review and your next decision.
AI: Summarising your launch tracker and suggesting one next test
Builder Board
Members who opted in, ranked by missions completed. First names only.